Bettors now have access to 14 sports betting brands with the official launch of SI Sportsbook in Virginia.
Join me in exploring the new sportsbook and discovering all that this VA sports betting platform has to offer.
SI Sportsbook launches in Virginia
888 Holdings, a renowned UK-based online wagering and gaming company, made its foray into the United States by joining forces with the prestigious publication brand, Sports Illustrated.
SI Sportsbook made its debut in Colorado in September 2021, thanks to the collaboration of these two names. Virginia becomes the second state to embrace the operator.
888’s advanced technology allows the sportsbook to provide a comprehensive platform with improved options and features. The user-friendly interface showcases competitive odds on the website, which are based on official data from sporting leagues. President Howard Mittman expressed his excitement about the launch, emphasizing its significance.
“We are thrilled to introduce SI Sportsbook in Virginia. Building on the success of its initial launch in Colorado last September, this marks a significant achievement for both our team and our esteemed partners.”
The sportsbook has plans to enhance player engagement experiences in the future by integrating digital feeds and widgets on the Sports Illustrated website.
SI Sportsbook in Virginia & beyond
Following a successful launch in Virginia, Mittman announces that 888 intends to extend the availability of its sportsbook to other states.
We are confident that Virginia will have a significant impact on the future growth of SI Sportsbook, thanks to its increasing number of sports betting enthusiasts. As we strive to become a global leader in online betting and gaming, expanding our presence in the U.S. market is crucial. We are excited to introduce our brand to players throughout the state.
The future success of the sportsbook is heavily dependent on its present capacity in Virginia. With its establishment in the state, the brand aims to actively support and contribute to the local Virginia community.
888 aims to promote diversity and create opportunities within the state by specifically prioritizing minority groups. To achieve this, the company has partnered with Virtual Entertainment Partners LLC, a Virginia-based company that is both SWaM certified and entirely owned by African American women.
Future Virginia sportsbooks
SI Sportsbook and Betway have recently received approval to launch in Virginia, making them the latest operators to enter the market. However, it is expected that they will be the last to do so for the foreseeable future. Two other operators, who have not been named, are also seeking mobile-only licenses, but the dates for their anticipated launch remain unknown.
Virginia’s fifth casino operator and a future professional sports team have exclusive rights to the state’s remaining sports betting licenses.
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