Barstool Sportsbook Is Live As 8th Virginia Sports Betting Operator

Written By Dann Stupp on August 10, 2021
Barstool

As of Tuesday, Aug. 10, Barstool Sportsbook Virginia has officially launched, becoming the eighth sportsbook to operate in VA.

Virginia residents can now access the Barstool mobile sports betting app and its desktop version as they officially launched on Tuesday afternoon.

Officials from the Penn National Gaming property have announced their plan to go live in Old Dominion immediately after Monday’s launch in Colorado.

Barstool was granted a sports-betting permit by the Virginia Lottery on March 15th. However, it took the company five months to finally accept its inaugural wager in the state.

What can new bettors at the latest Virginia sportsbook anticipate? To begin with, there is an exclusive offer of a risk-free bet worth $1,000 from Barstool.

An offer for Barstool Sportsbook in Virginia

Barstool Sportsbook and Penn National have had a significant week as they finalized the $2 billion acquisition of Score Media and Gaming. The primary focus of this deal was to obtain ownership of their own technology, rather than acquiring new customers.

Barstool Virginia is depending on promotions as their reliable method on that aspect.

The sportsbook is offering an attractive free-bet promotion for its launch in VA.

If you’re a new customer, you have the opportunity to place a bet of up to $1,000 without any risk. In case your initial bet doesn’t succeed, don’t worry because you’ll receive a refund of the same amount, up to $1,000. It’s important to note that before placing the bet, you must make a deposit of at least $5.

Upon registration, you will be eligible for a $10 bonus without the need to make a deposit. This bonus serves as a complimentary opportunity to explore and experience the site and app at no cost.

As the fall football season draws near, anticipate a multitude of exciting promotions and bonuses. Undoubtedly, the NFL and NCAA college football bring about the busiest period for sportsbooks.

Barstool’s long climb ahead

Barstool Sportsbook has expanded its availability to six states with the recent inclusion of Colorado and Virginia. Earlier, the sportsbook was introduced in Pennsylvania, Michigan, Illinois, and Indiana.

In Virginia, the situation is challenging for FanDuel, DraftKings, and BetMGM as they have a tough battle ahead. These three companies, FanDuel (49.5%), DraftKings (25.4%), and BetMGM (16.4%), have already established themselves as the pioneers in the Virginia sports-betting market, collectively holding over 90% of the market share.

Caesars Sportsbook, previously known as William Hill, holds a significant share of 7.1%, while BetRivers, WynnBET, and Unibet individually possess only 1% or less.

Sportsbook Permit approval date Launch date
FanDuel 1/20/2021 1/21/2021
DraftKings 1/24/2021 1/24/2021
BetMGM 1/24/2021 1/27/2021
BetRivers 1/26/2021 1/27/2021
Caesars (formerly William Hill) 1/27/2021 2/2/2021
WynnBET 3/4/2021 3/11/2021
Unibet 4/21/2021 4/28/2021
Barstool 3/15/2021 8/10/2021
Golden Nugget 3/15/2021 10/13/2021
Bally Bet 3/15/2021 11/24/2021
PointsBet 11/22/2021 12/15/2021
Hard Rock 3/31/2022 3/31/2022
Betway 11/24/2021 Q2 2022
SI Sportsbook 11/25/2021 Q2 2022

Nevertheless, the books fail to possess a crucial element that solely belongs to Barstool – the unwavering and devoted fan base known as “Stoolies”. These ardent supporters have played a significant role in propelling the sportsbook to a hold of over 9%, surpassing the accomplishments of FanDuel and DraftKings. A contributing factor to this success is the reduced expenses incurred on marketing, thanks to the seamless acquisition of customers through Barstool’s longstanding sports blog audience.

In addition, Barstool appeals to a younger demographic who are particularly interested in parlays, “Odds Boosts,” and other niche markets that typically result in higher revenue and greater profits for the sportsbook.

Can Barstool Sportsbook make a significant impact in Virginia? Now is their chance to find out.

Photo by Dreamstime / Jruffa
Dann Stupp Avatar
Written by

Dann Stupp

Dann Stupp, residing in Lexington, Virginia, is an experienced sports journalist with an extensive writing and editing background. His work has been featured in various outlets such as The Athletic, USA Today, ESPN, and MLB.com.

View all posts by Dann Stupp